Short Term v Long Term Thinking – IGY Foundation
The legendary Nick Sleep wrote an interesting piece on how to think about thinking about business. His main argument was that what defines an organization that is well run is its position towards and relationship with it’s customers.
When a business tries to “steal” from its customers, be it by expanding margins, reducing quality, or scaling back innovation to improve current year fiscal performance, the relationship is damaged. A business with a long term perspective realizes that growth is not a zero-sum game, the customer is their friend, not competitor.
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